Picture the scene. It’s 2031. A twenty-eight year old Creative is chatting with a colleague while they wait for a brief. Talk turns to old ads. AKA Ads of Yore, before Simon Cowell ran for parliament and the hoverboard was but a dream.
“You know the ad I really loved, the one that made me want to work in advertising?” reminisces our misty-eyed Creative. “I was only about eight. But if this ad came on the telly, I always watched it, right the way through. That was before TVs could be attached to your eyeballs, of course.”
“Which ad?” says the colleague, eager to hear more.
“It was a Cadbury one. It must be on YouTube. I’ll find it…”
And it is on YouTube, with seven squillion views (it’s been a busy twenty years for interweb potatoes). And the imaginary future employees sit and watch, drenched in fond nostalgia.
Well done, Fallon.